KovarX is a new upcoming swimwear and activewear brand. Help drafted a potential visual identity in line that describes the company’s bold and mean spirit. Focus on bringing gender neutral products that provide consumers with a casual and confident look. This is a work collaboration with Studio on Strike.

Often competitors like Gymshark and Lululemon demonstrate the appeal of versatility. They blend and cooperate functioning activewear that people can wear inside and outside of the gym. 

With the rise of social media platforms and the influence of celebrity culture. There has been a strong emphasis on personal image and appearance. Many people feel the need to curate and project a certain image of themselves. Often representing high end brands into their outfits. It’s important we address the need of growing fashion trends for individuals to feel confident in what they wear regardless of their size and identity. We want people to be able to express themselves freely but also help promote inclusivity. By creating athleisure wear that is not limited to traditional gender norms.

Adopting a more simplified and modernist approach to attract a younger audience. Monument Extended by Pangram Pangram was chosen due to its boldness that works well with the overall spirit of KovarX and stands out to other competitors.